口碑营销是指企业努力使消费者通过其亲朋好友之间的交流将自己的产品信息、

口碑营销是指企业努力使消费者通过其亲朋好友之间的交流将自己的产品信息、品牌传播开来。这种营销方式的特点是成功率高、可信度强,这种以口碑传播为途径的营销方式,称为口碑营销。从企业营销的实践层面分析,口碑营销是企业运用各种有效的手段,引发企业的顾客对其产品、服务以及企业整体形象的谈论和交流,并激励顾客向其周边人群进行介绍和推荐的市场营销方式和过程。

口碑传播”指的是用户个体之间关于产品与服务看法的非正式传播。
口碑传播其中一个最重要的特征就是可信度高，因为在一般情况下，口碑传播都发生在朋友、亲戚、同事、同学等关系较为密切的群体之间，在口碑传播过程之前，他们之间已经建立了一种长期稳定的关系。相对于纯粹的广告、促销、公关、商家推荐、家装公司推荐等等而言，可信度要更高。这个特征是口碑传播的核心，也是开展口碑宣传的一个最佳理由，与其不惜巨资投入广告、促销活动、公关活动来吸引潜在消费者的目光借以产生“眼球经济”效应，增加消费者的忠诚度，不如通过这种相对简单奏效的“用户告诉用户”的方式来达到这个目的。

ผลลัพธ์ (อังกฤษ) 1:

Word refers to the enterprises in their efforts to make communication between consumers through their friends and family will own the products and brand spread. This type of marketing is characterized by a high rate of success, credibility, and this word as a way of marketing, called the word of mouth marketing. From the practical level of marketing, Word of mouth marketing is the use of all effective means, lead to enterprise customers for their products, services and corporate image of talking and sharing, and motivate customers to the surrounding crowd of introducing and recommending ways of marketing and process.Word "refers to the users about the products and services of informal communication between individuals.Word of one of the most important characteristics is highly reliable, because in normal circumstances, mouth occurred in friends, relatives, colleagues, students and other groups closely between the word process, have established a long-term and stable relationship between them. Relative to pure advertising, promotion, public relations, business referral, home improvement company, credibility will be higher. Core of this feature is the word, is the word of one of the best reasons, and willing to invest heavily in advertising, promotions, public relations activities to attract potential consumers eye in order to produce "attention economy" effect, increase customer loyalty, why this relatively simple work of "users to tell the user" way to achieve this objective.

ผลลัพธ์ (อังกฤษ) 3:

Word of mouth marketing refers to the company's efforts to make consumers through the exchange of their friends and family to their products information, brand spread. This marketing approach is characterized by a high success rate, credibility, and this way of spreading the word of mouth marketing approach, known as word of mouth marketing. From the practice level of enterprise marketing, word of mouth marketing is the use of a variety of effective means, the company's customers to their products, services and business overall image of the talk and exchange, and encourage customers to their surrounding people to introduce and recommend the marketing methods and processes.

"Word of mouth" refers to the informal communication between the user's view of the product and the service. One of the most important characteristics of word of mouth communication is credibility, because in general, word of mouth spread all over the relationship between friends, relatives, colleagues, classmates and so on. Relative to the pure advertising, promotion, public relations, business, home improvement companies recommended and so on, the credibility of higher. This feature is the core of the spread of word of mouth, but also to carry out the best reason for the promotion of word of mouth, and it is not willing to invest heavily in advertising,Promotional activities, public relations activities to attract the attention of potential consumers in order to produce the eye economy effect, increase consumer loyalty, rather than through this relatively simple to work out the user to tell the user to achieve this purpose.