The O2O (Online to Offline) platform is a business model that integrates the online and offline worlds, providing users with a convenient consumption experience. Through websites or mobile applications, users can search for information, shop, book services, and then complete transactions in actual offline locations, such as physical stores, restaurants, taxis, etc. This model combines digital convenience and physical experience, promoting offline sales and services. O2O platforms typically include online payment, data analysis, and personalized recommendations, which help improve user satisfaction and help businesses better attract and meet customer needs.
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